ESMA LIGATURE LOGOS

Ligature Logo Project: Grace O’Dwyer

Date: 11/23/16

What is a ligature logo?

A ligature logo is a logo that blends two or more letters into one.

How would describe the corporate identity of ESMA in 5 words?

• Epic

• Diverse

• Enthusiastic

• Fun

• Passionate

Which logo out of the two do you feel is the strongest and why?

I feel that my strongest logo is the red and black one. I feel that this is my strongest logo because I feel that the colors represent the company well and the embellishment makes it interesting. Although I feel the letters flow better together on the other logo, I feel this one had an overall better composition.

If you had no requirements or restrictions how would your logo look different?

If there were no requirements, I would try to make the logo either a square or make it vertical I think that making the logo vertical would give it an interesting composition. I would also use for colors in my logos.

Explain which ligature techniques you have demonstrated on each logo:

In the red and yellow gradient logo, I used shared strokes and almost identical shared strokes. IN the red and black logo I used shared strokes, angled to vertical, and embellishment.